How to announce the exceptional closure of your restaurant?
An exceptional restaurant closure can be tricky news for owners and staff, as well as loyal customers.
However, it is important to communicate this decision well in order to avoid any confusion, frustration and above all to encourage customers to come back as soon as they re-open!
In this article, we will explain how to announce the exceptional closure of your restaurant in a creative and effective way .
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Inform your employees first
Before announcing the closure of your restaurant to the public, it’s important to inform your employees. Arrange a meeting to explain to them the reasons for the closure, the duration and how it will affect their employment. Be honest and transparent to allow them to understand the situation and anticipate it well.
2. Advertise on your website
Once you’ve informed your staff, it’s time to make an official announcement on your restaurant’s website.
Write a clear and concise message explaining the reasons for the closure and the duration of the closure. Update hours of operation on Google and add a visible banner on your homepage to notify customers of the closure.
3. Inform your regular customers
To avoid confusion, also inform your regular customers of the closure.
You can email your mailing list or post on social media to let your followers know. In order not to create too much frustration, start teasing now on the next re-opening and the fact that this break will allow them to enjoy an even more pleasant experience!
4. Offer alternatives
If you have events planned or reservations in progress, let customers know about the closure and offer alternatives. Offer to postpone their reservation or direct them to another restaurant of your choice. Be sure to provide exceptional customer service to show them you care about their experience.
5. Plan for a successful reopening
Finally, plan for a successful reopening by announcing your restaurant’s return date. Use social media to build excitement and offer promotions to keep customers coming back. Make sure everything is ready to offer them an exceptional experience when we reopen!
In summary, if the announcement of the exceptional and temporary closure of your restaurant may seem like a test, it can also be an opportunity for positive and promising communication for customers, by announcing an upcoming enriched experience!
If you want to be accompanied and advised in the management of the exceptional closure of your restaurant, you can easily find a suitable consultant on Sensei !
