{"id":38,"date":"2022-02-19T10:23:33","date_gmt":"2022-02-19T10:23:33","guid":{"rendered":"https:\/\/sensei.dionysos-digital.com\/2022\/02\/19\/referencement-restaurant-google\/"},"modified":"2022-02-19T10:23:33","modified_gmt":"2022-02-19T10:23:33","slug":"referencement-restaurant-google","status":"publish","type":"post","link":"https:\/\/joinsensei.co\/en\/referencement-restaurant-google\/","title":{"rendered":"Comment rendre son restaurant visible sur Google ? \ud83d\udd0d"},"content":{"rendered":"<div class=\"sqs-html-content\">\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Le bon r\u00e9f\u00e9rencement de son restaurant sur les moteurs de recherche et notamment Google est aujourd\u2019hui<strong> un sujet essentiel<\/strong> pour assurer son succ\u00e8s et son remplissage !<\/p>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Si votre restaurant n\u2019est trouvable qu\u2019\u00e0 partir de la seconde page des r\u00e9sultats de recherche Google, autant se dire qu\u2019il est totalement invisible ! Tout l\u2019enjeu est donc de le positionner sur les bons mots cl\u00e9s, et que votre \u00e9tablissement soit sugg\u00e9r\u00e9 en priorit\u00e9 aux internautes.<\/p>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Voici trois techniques pour booster la visibilit\u00e9 de votre restaurant sur Google ! \ud83d\udd0d<\/p>\n<ol data-rte-list=\"default\">\n<li>\n<h2 style=\"white-space:pre-wrap;\"><strong>Assurez-vous d\u2019avoir un Site Internet de qualit\u00e9<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Le site internet de votre \u00e9tablissement est le point essentiel de votre strat\u00e9gie de communication digitale. <a href=\"https:\/\/joinsensei.co\/blog\/5-conseils-reseaux-sociaux-hotel\">Avec Instagram<\/a>, il est souvent le premier point de contact avec votre futur client et offre d\u00e9j\u00e0 un premier aper\u00e7u de l\u2019exp\u00e9rience propos\u00e9 au sein de votre restaurant.<\/p>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Surtout, la qualit\u00e9 de votre site internet influe directement sur le r\u00e9f\u00e9rencement de votre site. Celui-ci doit donc \u00eatre <strong>aussi attractif pour un client que pour l\u2019algorithme Google<\/strong> !<\/p>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Pour cela, trois points cl\u00e9s \u00e0 bien avoir en t\u00eate pour la qualit\u00e9 de son site:<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\"><strong>L\u2019architecture du site<\/strong> : simplifiez l\u2019acc\u00e8s aux informations avec une arborescence claire<\/p>\n<\/li>\n<li>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\"><strong>S\u2019assurer d\u2019avoir un site internet responsive<\/strong>, pour une navigation mobile optimale<\/p>\n<\/li>\n<li>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\"><strong>Proposer du contenu pertinent<\/strong> : n\u2019h\u00e9sitez pas \u00e0 enrichir votre site de contenus, qu\u2019il s\u2019agisse du partage des actualit\u00e9s, des relais presse, des menus du moment, etc<\/p>\n<\/li>\n<\/ul>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Vous pourrez trouver sur Sensei un <a href=\"https:\/\/joinsensei.co\/profils\/consultant-seo\" target=\"_blank\" rel=\"noopener\">consultant SEO<\/a> qui r\u00e9alisera un audit de votre site et mettra en lumi\u00e8re les points d\u2019optimisations n\u00e9cessaires pour le bon r\u00e9f\u00e9rencement de votre \u00e9tablissement.<\/p>\n<h2 style=\"white-space:pre-wrap;\"><strong>2. Cr\u00e9ez une fiche Google Business<\/strong><\/h2>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Vous avez tout int\u00e9r\u00eat \u00e0 ce que votre \u00e9tablissement apparaisse dans les suggestions lorsqu\u2019un internaute recherche un restaurant \u00e0 proximit\u00e9 d\u2019une zone g\u00e9ographique.<\/p>\n<\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-site-default\n          individual-animation-site-default\n          individual-text-animation-site-default\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:1130px;\"\n        ><\/p>\n<div\n              \n              \n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n              \n  \n\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              \n          \n        \n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                \n                  padding-bottom:95.98572540283203%;\n                \n                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);\n              \"\n              ><\/p>\n<p>                  <img loading=\"lazy\" data-stretch=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/d79479f8-5d0d-4d09-a387-7595a653f70f\/sensei-google-business\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/d79479f8-5d0d-4d09-a387-7595a653f70f\/sensei-google-business\" data-image-dimensions=\"1130x1268\" data-image-focal-point=\"0.5,0.5\" alt=\"sensei-google-business\" data-load=\"false\" elementtiming=\"system-image-block\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/d79479f8-5d0d-4d09-a387-7595a653f70f\/sensei-google-business\" width=\"1130\" height=\"1268\" alt=\"\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw\" style=\"display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%\" onload=\"this.classList.add(&quot;loaded&quot;)\" srcset=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/d79479f8-5d0d-4d09-a387-7595a653f70f\/sensei-google-business?format=100w 100w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/d79479f8-5d0d-4d09-a387-7595a653f70f\/sensei-google-business?format=300w 300w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/d79479f8-5d0d-4d09-a387-7595a653f70f\/sensei-google-business?format=500w 500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/d79479f8-5d0d-4d09-a387-7595a653f70f\/sensei-google-business?format=750w 750w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/d79479f8-5d0d-4d09-a387-7595a653f70f\/sensei-google-business?format=1000w 1000w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/d79479f8-5d0d-4d09-a387-7595a653f70f\/sensei-google-business?format=1500w 1500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/d79479f8-5d0d-4d09-a387-7595a653f70f\/sensei-google-business?format=2500w 2500w\" loading=\"lazy\" decoding=\"async\" data-loader=\"sqs\"><\/p><\/div>\n<\/p><\/div>\n<\/figure><\/div>\n<div class=\"sqs-html-content\">\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Pour que votre \u00e9tablissement soit sugg\u00e9r\u00e9 et apparaisse dans les r\u00e9sultats, vous devez cr\u00e9er votre fiche<strong> Google Business.<\/strong><\/p>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">C\u2019est une \u00e9tape simple, gratuite mais totalement indispensable ! Enrichissez-la des informations essentielles pour votre client (adresse, num\u00e9ro de t\u00e9l\u00e9phone, horaires et jours d\u2019ouverture&#8230;) ainsi que de photos attractives de votre \u00e9tablissement.<\/p>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">L\u2019objectif est que votre site et votre fiche Google Business apparaissent dans les premi\u00e8res suggestions de cette zone g\u00e9ographique !<\/p>\n<h2 style=\"white-space:pre-wrap;\"><strong>3. R\u00e9pondez aux avis clients<\/strong><\/h2>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Les notes et avis sont essentiels \u00e0 la promotion de votre \u00e9tablissement ! Les notes <strong>Google Avis <\/strong>sont devenues un crit\u00e8re majeur dans la s\u00e9lection (ou non) d\u2019un lieu.<\/p>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Pourtant\u2026<\/p>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Une&nbsp;<a href=\"https:\/\/www.womply.com\/impact-of-online-reviews-on-small-business-revenue\/\" target=\"_blank\" rel=\"noopener\">\u00e9tude men\u00e9e par Womply<\/a> montre que :<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">75% des \u00e9tablissements ne r\u00e9pondent \u00e0 aucun de leurs commentaires<\/p>\n<\/li>\n<li>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">20,8% des entreprises r\u00e9pondent fr\u00e9quemment aux avis<\/p>\n<\/li>\n<li>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Le nombre moyen de commentaires \u00abr\u00e9cents\u00bb (publi\u00e9s au cours des 90 derniers jours) par entreprise est de 9<\/p>\n<\/li>\n<\/ul>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Il est essentiel d\u2019\u00e0 la fois favoriser le partage d\u2019avis de vos clients, mais aussi de s\u2019en assurer la bonne gestion.<\/p>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">Les \u00e9tablissements qui&nbsp;r\u00e9pondent \u00e0 leurs avis&nbsp;ont en moyenne&nbsp;<strong>35% plus de revenus&nbsp;que les autres<\/strong>. Selon une \u00e9tude de ReviewTrackers , 45% des consommateurs affirment \u00eatre plus susceptibles de visiter une entreprise si celle-ci r\u00e9agit \u00e0 des avis n\u00e9gatifs en ligne.<\/p>\n<p class=\"sqsrte-large\" style=\"white-space:pre-wrap;\">R\u00e9pondez (avec tact et courtoisie) aux commentaires de vos clients, qu\u2019ils soient positifs ou n\u00e9gatifs. Vos clients potentiels ne manqueront pas de les v\u00e9rifier et les commentaires n\u00e9gatifs laiss\u00e9s sans r\u00e9ponse et explications sont un v\u00e9ritable point noir \u00e0 votre r\u00e9putation en ligne.<\/p>\n<\/div>\n<div\n  class=\"sqs-block-button-container sqs-block-button-container--center\"\n  data-animation-role=\"button\"\n  data-alignment=\"center\"\n  data-button-size=\"medium\"\n  data-button-type=\"primary\"\n><br \/>\n  <a href=\"https:\/\/joinsensei.co\/profils\/consultant-seo\" class=\"sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element\" target=\"_blank\" rel=\"noopener\"><br \/>\n    Trouver un consultant pour le r\u00e9f\u00e9rencement de mon restaurant<br \/>\n  <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"\" style=\"white-space:pre-wrap;\">Le bon r\u00e9f\u00e9rencement de son restaurant sur les moteurs de recherche et notamment Google est aujourd\u2019hui un sujet essentiel pour assurer son succ\u00e8s et son remplissage !<\/p>\n","protected":false},"author":32,"featured_media":9164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[243],"tags":[242,241,240],"class_list":["post-38","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-communication-restaurant","tag-rfrencement","tag-seo"],"acf":[],"qubely_featured_image_url":{"full":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17.png",1600,840,false],"landscape":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17.png",1200,630,false],"portraits":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17.png",540,284,false],"thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-150x150.png",150,150,true],"medium":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-300x158.png",300,158,true],"medium_large":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-768x403.png",660,346,true],"large":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-1024x538.png",660,347,true],"1536x1536":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-1536x806.png",1536,806,true],"2048x2048":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17.png",1600,840,false],"qubely_landscape":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17.png",1200,630,false],"qubely_portrait":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17.png",540,284,false],"qubely_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17.png",140,74,false],"freeio-listing-grid":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-495x370.png",495,370,true],"freeio-gallery":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-950x500.png",950,500,true],"woocommerce_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-300x300.png",300,300,true],"woocommerce_single":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-600x315.png",600,315,true],"woocommerce_gallery_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-410x410.png",410,410,true]},"qubely_author":{"display_name":"Sensei","author_link":"https:\/\/joinsensei.co\/en\/author\/julien-velu\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/joinsensei.co\/category\/marketing\/\" rel=\"category tag\">Marketing<\/a>","qubely_excerpt":"Le bon r\u00e9f\u00e9rencement de son restaurant sur les moteurs de recherche et notamment Google est aujourd\u2019hui un sujet essentiel pour assurer son succ\u00e8s et son remplissage !","uagb_featured_image_src":{"full":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17.png",1600,840,false],"thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-150x150.png",150,150,true],"medium":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-300x158.png",300,158,true],"medium_large":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-768x403.png",660,346,true],"large":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-1024x538.png",660,347,true],"1536x1536":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-1536x806.png",1536,806,true],"2048x2048":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17.png",1600,840,false],"qubely_landscape":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17.png",1200,630,false],"qubely_portrait":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17.png",540,284,false],"qubely_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17.png",140,74,false],"freeio-listing-grid":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-495x370.png",495,370,true],"freeio-gallery":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-950x500.png",950,500,true],"woocommerce_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-300x300.png",300,300,true],"woocommerce_single":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-600x315.png",600,315,true],"woocommerce_gallery_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/02\/restaurant-seo-606ae2f29ed17-410x410.png",410,410,true]},"uagb_author_info":{"display_name":"Sensei","author_link":"https:\/\/joinsensei.co\/en\/author\/julien-velu\/"},"uagb_comment_info":0,"uagb_excerpt":"Le bon r\u00e9f\u00e9rencement de son restaurant sur les moteurs de recherche et notamment Google est aujourd\u2019hui un sujet essentiel pour assurer son succ\u00e8s et son remplissage !","_links":{"self":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/posts\/38","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/comments?post=38"}],"version-history":[{"count":0,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/posts\/38\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/media\/9164"}],"wp:attachment":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/media?parent=38"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/categories?post=38"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/tags?post=38"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}