{"id":144,"date":"2022-11-30T10:31:22","date_gmt":"2022-11-30T10:31:22","guid":{"rendered":"https:\/\/sensei.dionysos-digital.com\/2022\/11\/30\/big-mamma-instagram\/"},"modified":"2022-11-30T10:31:22","modified_gmt":"2022-11-30T10:31:22","slug":"big-mamma-instagram","status":"publish","type":"post","link":"https:\/\/joinsensei.co\/en\/big-mamma-instagram\/","title":{"rendered":"Big Mamma : les le\u00e7ons d\u2019un succ\u00e8s sur les r\u00e9seaux sociaux"},"content":{"rendered":"<div class=\"sqs-html-content\">\n<p class=\"\" style=\"white-space:pre-wrap;\">Depuis l\u2019ouverture des premiers restaurants du groupe \u00e0 Paris, les r\u00e9seaux sociaux de <a href=\"https:\/\/www.bigmammagroup.com\/fr\/accueil\" target=\"_blank\" rel=\"noopener\">Big Mamma<\/a> d\u00e9bordent de photos de ces sc\u00e9nographies italiennes particuli\u00e8rement esth\u00e9tiques et <em>Instagrammables<\/em>. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Aujourd\u2019hui, nous allons r\u00e9aliser un zoom sur la strat\u00e9gie des r\u00e9seaux sociaux de Big Mamma, et comment utiliser ces canaux pour d\u00e9velopper la notori\u00e9t\u00e9 de son restaurant. De nombreux enseignements facilement applicables au sein de votre projet de restaurant !<\/p>\n<\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-site-default\n          individual-animation-site-default\n          individual-text-animation-site-default\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:878px;\"\n        ><\/p>\n<div\n              \n              \n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n              \n  \n\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              \n          \n        \n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                \n                  padding-bottom:66.62870025634766%;\n                \n                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);\n              \"\n              ><\/p>\n<p>                  <img loading=\"lazy\" data-stretch=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/585be72a-547d-4bc0-b5ff-dc6917295ca3\/19790885lpw-19790876-libre-jpg_6756271.jpeg\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/585be72a-547d-4bc0-b5ff-dc6917295ca3\/19790885lpw-19790876-libre-jpg_6756271.jpeg\" data-image-dimensions=\"878x585\" data-image-focal-point=\"0.5,0.5\" alt=\"\" data-load=\"false\" elementtiming=\"system-image-block\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/585be72a-547d-4bc0-b5ff-dc6917295ca3\/19790885lpw-19790876-libre-jpg_6756271.jpeg\" width=\"878\" height=\"585\" alt=\"\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw\" style=\"display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%\" onload=\"this.classList.add(&quot;loaded&quot;)\" srcset=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/585be72a-547d-4bc0-b5ff-dc6917295ca3\/19790885lpw-19790876-libre-jpg_6756271.jpeg?format=100w 100w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/585be72a-547d-4bc0-b5ff-dc6917295ca3\/19790885lpw-19790876-libre-jpg_6756271.jpeg?format=300w 300w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/585be72a-547d-4bc0-b5ff-dc6917295ca3\/19790885lpw-19790876-libre-jpg_6756271.jpeg?format=500w 500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/585be72a-547d-4bc0-b5ff-dc6917295ca3\/19790885lpw-19790876-libre-jpg_6756271.jpeg?format=750w 750w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/585be72a-547d-4bc0-b5ff-dc6917295ca3\/19790885lpw-19790876-libre-jpg_6756271.jpeg?format=1000w 1000w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/585be72a-547d-4bc0-b5ff-dc6917295ca3\/19790885lpw-19790876-libre-jpg_6756271.jpeg?format=1500w 1500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/585be72a-547d-4bc0-b5ff-dc6917295ca3\/19790885lpw-19790876-libre-jpg_6756271.jpeg?format=2500w 2500w\" loading=\"lazy\" decoding=\"async\" data-loader=\"sqs\"><\/p><\/div>\n<\/p><\/div>\n<\/figure><\/div>\n<div class=\"sqs-html-content\">\n<p class=\"\" data-rte-preserve-empty=\"true\" style=\"white-space:pre-wrap;\">\n<ol data-rte-list=\"default\">\n<li>\n<h2 style=\"white-space:pre-wrap;\"><strong>&nbsp;Le story telling d\u2019un amour pour l\u2019Italie et ses produits \ud83c\uddee\ud83c\uddf9<\/strong><\/h2>\n<\/li>\n<\/ol>\n<p class=\"\" style=\"white-space:pre-wrap;\">Big Mamma a \u00e9t\u00e9 cr\u00e9\u00e9 par deux \u00e9tudiants sortant d\u2019HEC, et qui avaient pour but de promouvoir l\u2019Italie, et ses producteurs locaux.&nbsp;<\/p>\n<\/div>\n<style>\n      #block-yui_3_17_2_1_1669802917707_19125 {\n        box-sizing: border-box;\n        height: 100%;\n        padding: 3% 3% 3% 3%;\n        border-radius: 25px 25px 25px 25px;<\/p>\n<p>      }\n    <\/style>\n<figure class=\"block-animation-site-default\">\n<blockquote data-animation-role=\"quote\" \n<p>   ><br \/>\n    <span>&#8220;<\/span>Notre volont\u00e9 \u00e9tait de retrouver la combinaison d\u2019un bon \u201csourcing\u201d de produits que l\u2019on peut trouver en Italie avec des prix accessibles dans une ambiance chaleureuse. Nous avons donc choisi d\u2019aller \u00e0 la source de ces bons produits sans passer par les circuits classiques de la restauration. Pendant un an et demi, nous avons visit\u00e9 toutes les r\u00e9gions d\u2019Italie. Nous avons ainsi pu \u00e9laborer un \u00e9cosyst\u00e8me d\u2019environ 200 petits producteurs.\u00a0<span>&#8221;<\/span><br \/>\n  <\/blockquote><figcaption class=\"source\">&mdash; Tigrane Seydoux<\/figcaption><\/figure>\n<div class=\"sqs-html-content\">\n<p class=\"\" style=\"white-space:pre-wrap;\">C\u2019est exactement sur cette volont\u00e9 et ces valeurs que Big Mamma communique sur ses r\u00e9seaux. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Sur Instagram, le groupe a pour habitude de mettre en avant les confections de plats, ainsi que les artisans qui en produisent les mati\u00e8res premi\u00e8res. On peut voir les \u00e9quipes confectionner la fameuse p\u00e2te \u00e0 pizza Big Mamma de A \u00e0 Z, par Antonio. Incarn\u00e9 et authenticit\u00e9 ! <\/p>\n<\/div>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/CiK_QSsj7lI\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/CiK_QSsj7lI\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">Voir cette publication sur Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/CiK_QSsj7lI\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">Une publication partag\u00e9e par BIG MAMMA (@bigmammagroup)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<div class=\"sqs-html-content\">\n<p class=\"\" style=\"white-space:pre-wrap;\">Pour aller avec la qualit\u00e9 des produits, Big Mamma mise tout sur une <a href=\"https:\/\/joinsensei.co\/blog\/comment-amenager-et-decorer-restaurant\"><strong>d\u00e9coration 100% authentique<\/strong><\/a>, offrant une v\u00e9ritable immersion dans l\u2019univers. L\u00e0 o\u00f9 le groupe se d\u00e9cale, c&#8217;est dans cet univers cr\u00e9\u00e9 qui lui est enti\u00e8rement propre. Aujourd&#8217;hui, n&#8217;importe qui peut reconna\u00eetre une photo d&#8217;un des restaurants du groupe. Si la communication digitale est si importante, c&#8217;est car un effort cons\u00e9quent est fait en amont pour cr\u00e9er un univers \u00ab&nbsp; Instagrammable&nbsp;\u00bb.<\/p>\n<h2 style=\"white-space:pre-wrap;\"><strong>2. Miser sur la proximit\u00e9 avec les clients<\/strong><\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">Comme nous vous le disions dans l&#8217;article sur <a href=\"https:\/\/joinsensei.co\/blog\/6-conseils-pour-faire-dcoller-son-restaurant-sur-instagram-\">Comment utiliser Instagram pour son restaurant<\/a>, il est tr\u00e8s important de concerner ses clients dans l&#8217;ensemble de vos publications. C&#8217;est ce que Big Mamma fait tr\u00e8s bien dans sa communication sur le r\u00e9seau social.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Mais comment Big Mamma s&#8217;y prend-il pour r\u00e9ussir sa communication sur Instagram<\/p>\n<ul data-rte-list=\"default\">\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Le ton utilis\u00e9<\/strong>&nbsp;: dans tous les posts, le ton est amical, chaleureux, et contient toujours cette touche italienne. Le client se sent alors directement concern\u00e9 par la publication, et a l&#8217;impression de lire les messages d&#8217;un ami \u00e0 lui. Par exemple pour s&#8217;adresser au client, les formulations \u00ab&nbsp;<em>Big Dees<\/em>&nbsp;\u00bb, ou \u00ab&nbsp;<em>beach boys<\/em>&nbsp;\u00bb peuvent \u00eatre utilis\u00e9es. Par ce biais, le lien est cr\u00e9\u00e9 avec le client, qui sera plus apte \u00e0 suivre leurs prochaines publications, et \u00e0 venir dans les restaurants du groupe.&nbsp;<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Une communication directe<\/strong>&nbsp;: Big Mamma n&#8217;h\u00e9site pas \u00e0 s&#8217;adresser directement au client, quitte \u00e0 avoir une communication&nbsp;\u00ab&nbsp;<em>publicitaire<\/em>&nbsp;\u00bb. Le groupe se sert des r\u00e9seaux sociaux pour annoncer l&#8217;ensemble de ces les \u00e9v\u00e9nements, la cr\u00e9ation de nouveaux menus o\u00f9 l&#8217;ouverture de nouveaux restaurants. Cependant, comme la publicit\u00e9 est faite de mani\u00e8re fine et avec un ton plaisant, le client arrive \u00e0 se sentir concern\u00e9, et n&#8217;est pas lass\u00e9 par les publications.&nbsp;<\/p>\n<\/li>\n<li>\n<p class=\"\" style=\"white-space:pre-wrap;\"><strong>Cr\u00e9er une communaut\u00e9 fid\u00e8le<\/strong>&nbsp;: le groupe fait en sorte que ces abonn\u00e9s partagent toujours les publications, afin d&#8217;\u00e9largir son nombre d&#8217;abonn\u00e9s. Pour cela les jeux concours sont de mise bien \u00e9videmment, mais ils ne sont pas les seuls moyens. Par exemple, L&#8217;id\u00e9e de partager des posts esth\u00e9thiques et qui donnent envie sera un meilleur moyen d&#8217;obtenir des partages.&nbsp;<\/p>\n<\/li>\n<\/ul>\n<h2 style=\"white-space:pre-wrap;\"><strong>3. Activer les bons influenceurs \u2b50\ufe0f<\/strong><\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">Bien \u00e9videmment, le monde d\u2019Instagram est fortement marqu\u00e9 par la pr\u00e9sence des influenceurs. Qu\u2019ils soient nano, micro, ou macro-influenceurs, tous ont une communaut\u00e9 int\u00e9ressantes \u00e0 attirer pour les restaurants.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Big Mamma n&#8217;a pas h\u00e9sit\u00e9 \u00e0 suivre la tendance, et a \u00e9galement fait appel \u00e0 des influenceurs dans le cadre de partenariats et de collaborations.&nbsp;<\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Par exemple, en janvier 2021, Big Mamma collaborait avec @mybetterself, pour faire d\u00e9couvrir ses recettes. Le poste a eu \u00e9norm\u00e9ment de succ\u00e8s, et a permis au groupe de gagner plusieurs milliers d&#8217;abonn\u00e9s en quelques heures.<\/p>\n<\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-site-default\n          individual-animation-site-default\n          individual-text-animation-site-default\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:1218px;\"\n        ><\/p>\n<div\n              \n              \n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n              \n  \n\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              \n          \n        \n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                \n                  padding-bottom:66.5024642944336%;\n                \n                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);\n              \"\n              ><\/p>\n<p>                  <img loading=\"lazy\" data-stretch=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/f51e2eeb-c572-4f6b-9cd2-ad7c7d86e0a6\/Capture+d%E2%80%99e%CC%81cran+2022-11-30+a%CC%80+11.26.39.png\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/f51e2eeb-c572-4f6b-9cd2-ad7c7d86e0a6\/Capture+d%E2%80%99e%CC%81cran+2022-11-30+a%CC%80+11.26.39.png\" data-image-dimensions=\"1218x810\" data-image-focal-point=\"0.5,0.5\" alt=\"\" data-load=\"false\" elementtiming=\"system-image-block\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/f51e2eeb-c572-4f6b-9cd2-ad7c7d86e0a6\/Capture+d%E2%80%99e%CC%81cran+2022-11-30+a%CC%80+11.26.39.png\" width=\"1218\" height=\"810\" alt=\"\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw\" style=\"display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%\" onload=\"this.classList.add(&quot;loaded&quot;)\" srcset=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/f51e2eeb-c572-4f6b-9cd2-ad7c7d86e0a6\/Capture+d%E2%80%99e%CC%81cran+2022-11-30+a%CC%80+11.26.39.png?format=100w 100w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/f51e2eeb-c572-4f6b-9cd2-ad7c7d86e0a6\/Capture+d%E2%80%99e%CC%81cran+2022-11-30+a%CC%80+11.26.39.png?format=300w 300w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/f51e2eeb-c572-4f6b-9cd2-ad7c7d86e0a6\/Capture+d%E2%80%99e%CC%81cran+2022-11-30+a%CC%80+11.26.39.png?format=500w 500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/f51e2eeb-c572-4f6b-9cd2-ad7c7d86e0a6\/Capture+d%E2%80%99e%CC%81cran+2022-11-30+a%CC%80+11.26.39.png?format=750w 750w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/f51e2eeb-c572-4f6b-9cd2-ad7c7d86e0a6\/Capture+d%E2%80%99e%CC%81cran+2022-11-30+a%CC%80+11.26.39.png?format=1000w 1000w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/f51e2eeb-c572-4f6b-9cd2-ad7c7d86e0a6\/Capture+d%E2%80%99e%CC%81cran+2022-11-30+a%CC%80+11.26.39.png?format=1500w 1500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/f51e2eeb-c572-4f6b-9cd2-ad7c7d86e0a6\/Capture+d%E2%80%99e%CC%81cran+2022-11-30+a%CC%80+11.26.39.png?format=2500w 2500w\" loading=\"lazy\" decoding=\"async\" data-loader=\"sqs\"><\/p><\/div>\n<\/p><\/div>\n<\/figure><\/div>\n<div class=\"sqs-html-content\">\n<h2 style=\"white-space:pre-wrap;\"><strong>4. Valoriser chaque \u00e9tablissement <\/strong><\/h2>\n<p class=\"\" style=\"white-space:pre-wrap;\">Bien que Big Mamma se soit implant\u00e9 \u00e0 Lille, Marseille, Lyon, ou encore Bordeaux, chaque restaurant en question ne poss\u00e8de pas de compte Instagram individuel. La strat\u00e9gie de communication est une <strong>strat\u00e9gie de groupe<\/strong>, ce qui permet de montrer une grande diversit\u00e9 d\u2019ambiance et d\u00e9cors au quotidien. Afin d&#8217;\u00e9voquer des actualit\u00e9s des diff\u00e9rents restaurants, le compte Instagram de BigMamma poss\u00e8de diff\u00e9rentes stories \u00e0 la une, aliment\u00e9es r\u00e9guli\u00e8rement, une pour chaque \u00e9tablissement.&nbsp;<\/p>\n<\/div>\n<div\n        class=\"\n          image-block-outer-wrapper\n          layout-caption-below\n          design-layout-inline\n          combination-animation-site-default\n          individual-animation-site-default\n          individual-text-animation-site-default\n        \"\n        data-test=\"image-block-inline-outer-wrapper\"\n    ><\/p>\n<figure\n            class=\"\n              sqs-block-image-figure\n              intrinsic\n            \"\n            style=\"max-width:1170px;\"\n        ><\/p>\n<div\n              \n              \n              class=\"image-block-wrapper\"\n              data-animation-role=\"image\"\n              \n  \n\n          ><\/p>\n<div class=\"sqs-image-shape-container-element\n              \n          \n        \n              has-aspect-ratio\n            \" style=\"\n                position: relative;\n                \n                  padding-bottom:71.02564239501953%;\n                \n                overflow: hidden;-webkit-mask-image: -webkit-radial-gradient(white, black);\n              \"\n              ><\/p>\n<p>                  <img loading=\"lazy\" data-stretch=\"false\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/5e04e664-1e5e-40f4-b3cb-1acd5faceeee\/big-mamma-sensei\" data-image=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/5e04e664-1e5e-40f4-b3cb-1acd5faceeee\/big-mamma-sensei\" data-image-dimensions=\"1170x831\" data-image-focal-point=\"0.5,0.5\" alt=\"big-mamma-sensei\" data-load=\"false\" elementtiming=\"system-image-block\" src=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/5e04e664-1e5e-40f4-b3cb-1acd5faceeee\/big-mamma-sensei\" width=\"1170\" height=\"831\" alt=\"\" sizes=\"auto, (max-width: 640px) 100vw, (max-width: 767px) 100vw, 100vw\" style=\"display:block;object-fit: cover; width: 100%; height: 100%; object-position: 50% 50%\" onload=\"this.classList.add(&quot;loaded&quot;)\" srcset=\"https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/5e04e664-1e5e-40f4-b3cb-1acd5faceeee\/big-mamma-sensei?format=100w 100w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/5e04e664-1e5e-40f4-b3cb-1acd5faceeee\/big-mamma-sensei?format=300w 300w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/5e04e664-1e5e-40f4-b3cb-1acd5faceeee\/big-mamma-sensei?format=500w 500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/5e04e664-1e5e-40f4-b3cb-1acd5faceeee\/big-mamma-sensei?format=750w 750w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/5e04e664-1e5e-40f4-b3cb-1acd5faceeee\/big-mamma-sensei?format=1000w 1000w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/5e04e664-1e5e-40f4-b3cb-1acd5faceeee\/big-mamma-sensei?format=1500w 1500w, https:\/\/images.squarespace-cdn.com\/content\/v1\/610a95a7b91a503e27f91871\/5e04e664-1e5e-40f4-b3cb-1acd5faceeee\/big-mamma-sensei?format=2500w 2500w\" loading=\"lazy\" decoding=\"async\" data-loader=\"sqs\"><\/p><\/div>\n<\/p><\/div>\n<\/figure><\/div>\n<div class=\"sqs-html-content\">\n<p class=\"\" style=\"white-space:pre-wrap;\">Vous l&#8217;aurez compris, en plus d\u2019\u00eatre un acteur important de la restauration, Big Mamma est aussi un acteur important sur les r\u00e9seaux sociaux, qui a su utiliser Instagram comme principal canal de communication. \u26a1\ufe0f<\/p>\n<\/div>\n<div\n  class=\"sqs-block-button-container sqs-block-button-container--center\"\n  data-animation-role=\"button\"\n  data-alignment=\"center\"\n  data-button-size=\"medium\"\n  data-button-type=\"primary\"\n><br \/>\n  <a href=\"https:\/\/form.typeform.com\/to\/pBnZ3NGo\" class=\"sqs-block-button-element--medium sqs-button-element--primary sqs-block-button-element\" target=\"_blank\" rel=\"noopener\"><br \/>\n    Trouver un consultant pour ma strat\u00e9gie sur les r\u00e9seaux sociaux<br \/>\n  <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p class=\"\" style=\"white-space:pre-wrap;\">Depuis l\u2019ouverture des premiers restaurants du groupe \u00e0 Paris, les r\u00e9seaux sociaux d\u00e9bordent de photos de ces sc\u00e9nographies italiennes particuli\u00e8rement esth\u00e9tiques et Instagrammables. <\/p>\n<p class=\"\" style=\"white-space:pre-wrap;\">Aujourd\u2019hui, nous allons r\u00e9aliser un zoom sur la strat\u00e9gie des r\u00e9seaux sociaux de Big Mamma, et comment utiliser ces canaux pour d\u00e9velopper la notori\u00e9t\u00e9 de son restaurant. De nombreux enseignements facilement applicables au sein de votre projet de restaurant !<\/p>\n","protected":false},"author":32,"featured_media":145,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"qubely_global_settings":"","qubely_interactions":"","inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"acf":[],"qubely_featured_image_url":{"full":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",878,585,false],"landscape":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",878,585,false],"portraits":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",480,320,false],"thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-150x150.jpeg",150,150,true],"medium":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-300x200.jpeg",300,200,true],"medium_large":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-768x512.jpeg",660,440,true],"large":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",660,440,false],"1536x1536":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",878,585,false],"2048x2048":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",878,585,false],"qubely_landscape":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",878,585,false],"qubely_portrait":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",480,320,false],"qubely_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",140,93,false],"freeio-listing-grid":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-495x370.jpeg",495,370,true],"freeio-gallery":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-878x500.jpeg",878,500,true],"woocommerce_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-300x300.jpeg",300,300,true],"woocommerce_single":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-600x400.jpeg",600,400,true],"woocommerce_gallery_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-410x410.jpeg",410,410,true]},"qubely_author":{"display_name":"Sensei","author_link":"https:\/\/joinsensei.co\/en\/author\/julien-velu\/"},"qubely_comment":0,"qubely_category":"<a href=\"https:\/\/joinsensei.co\/en\/category\/non-classifiee\/\" rel=\"category tag\">Non classifi\u00e9(e)<\/a>","qubely_excerpt":"Depuis l\u2019ouverture des premiers restaurants du groupe \u00e0 Paris, les r\u00e9seaux sociaux d\u00e9bordent de photos de ces sc\u00e9nographies italiennes particuli\u00e8rement esth\u00e9tiques et Instagrammables. Aujourd\u2019hui, nous allons r\u00e9aliser un zoom sur la strat\u00e9gie des r\u00e9seaux sociaux de Big Mamma, et comment utiliser ces canaux pour d\u00e9velopper la notori\u00e9t\u00e9 de son restaurant. De nombreux enseignements facilement applicables&hellip;","uagb_featured_image_src":{"full":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",878,585,false],"thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-150x150.jpeg",150,150,true],"medium":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-300x200.jpeg",300,200,true],"medium_large":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-768x512.jpeg",660,440,true],"large":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",660,440,false],"1536x1536":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",878,585,false],"2048x2048":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",878,585,false],"qubely_landscape":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",878,585,false],"qubely_portrait":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",480,320,false],"qubely_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271.jpeg",140,93,false],"freeio-listing-grid":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-495x370.jpeg",495,370,true],"freeio-gallery":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-878x500.jpeg",878,500,true],"woocommerce_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-300x300.jpeg",300,300,true],"woocommerce_single":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-600x400.jpeg",600,400,true],"woocommerce_gallery_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/2022\/11\/19790885lpw-19790876-libre-jpg_6756271-410x410.jpeg",410,410,true]},"uagb_author_info":{"display_name":"Sensei","author_link":"https:\/\/joinsensei.co\/en\/author\/julien-velu\/"},"uagb_comment_info":0,"uagb_excerpt":"Depuis l\u2019ouverture des premiers restaurants du groupe \u00e0 Paris, les r\u00e9seaux sociaux d\u00e9bordent de photos de ces sc\u00e9nographies italiennes particuli\u00e8rement esth\u00e9tiques et Instagrammables. Aujourd\u2019hui, nous allons r\u00e9aliser un zoom sur la strat\u00e9gie des r\u00e9seaux sociaux de Big Mamma, et comment utiliser ces canaux pour d\u00e9velopper la notori\u00e9t\u00e9 de son restaurant. De nombreux enseignements facilement applicables&hellip;","_links":{"self":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/posts\/144","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/comments?post=144"}],"version-history":[{"count":0,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/posts\/144\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/media\/145"}],"wp:attachment":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/media?parent=144"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/categories?post=144"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/tags?post=144"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}