\u2728 Consultante freelance en strat\u00e9gie de marque & communication \u2728<\/p>\n
Apr\u00e8s plus de 5 ans d\u2019exp\u00e9rience en h\u00f4tellerie-restauration, o\u00f9 j\u2019ai particip\u00e9 \u00e0 l\u2019ouverture et au d\u00e9veloppement de plusieurs \u00e9tablissements, j\u2019ai d\u00e9cid\u00e9 de mettre mon expertise au service des entreprises en tant que consultante.<\/p>\n
\ud83c\udfaf Ma mission : accompagner les marques dans leurs besoins, de la cr\u00e9ation d\u2019identit\u00e9 \u00e0 la mise en place de strat\u00e9gies de communication 360\u00b0, en passant par les relations presse et l\u2019influence, la r\u00e9alisation de business plans ou encore cr\u00e9ation d’activations et partenariats.<\/p>\n
Passionn\u00e9e par les univers du luxe, de l\u2019art de vivre, et des exp\u00e9riences uniques, je suis convaincue que chaque projet m\u00e9rite une strat\u00e9gie sur-mesure pour marquer les esprits et se d\u00e9marquer.<\/p>\n
Vous avez un projet ambitieux ou souhaitez repenser votre image de marque ? \u00c9changeons ! \u2728<\/p>\n
#Strat\u00e9gieDeMarque #Communication360 #RelationsPresse #InfluenceMarketing #CRM<\/p>\n","protected":false},"featured_media":12879,"comment_status":"open","ping_status":"closed","template":"","location":[251],"freelancer_category":[195],"freelancer_tag":[],"class_list":["post-12431","freelancer","type-freelancer","status-publish","has-post-thumbnail","hentry","location-france","freelancer_category-consultant-marketing"],"acf":[],"qubely_featured_image_url":{"full":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg.jpg",1578,2476,false],"landscape":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg.jpg",478,750,false],"portraits":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg.jpg",204,320,false],"thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-150x150.jpg",150,150,true],"medium":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-191x300.jpg",191,300,true],"medium_large":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-768x1205.jpg",660,1036,true],"large":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-653x1024.jpg",653,1024,true],"1536x1536":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-979x1536.jpg",979,1536,true],"2048x2048":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-1305x2048.jpg",1305,2048,true],"qubely_landscape":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg.jpg",478,750,false],"qubely_portrait":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg.jpg",204,320,false],"qubely_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg.jpg",64,100,false],"freeio-listing-grid":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-495x370.jpg",495,370,true],"freeio-gallery":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-950x500.jpg",950,500,true],"woocommerce_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-600x941.jpg",600,941,true],"woocommerce_gallery_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-410x410.jpg",410,410,true]},"qubely_author":{"display_name":"Sensei","author_link":"https:\/\/joinsensei.co\/en\/author\/"},"qubely_comment":0,"qubely_category":" France<\/a>","qubely_excerpt":"\u2728 Consultante freelance en strat\u00e9gie de marque & communication \u2728 Apr\u00e8s plus de 5 ans d\u2019exp\u00e9rience en h\u00f4tellerie-restauration, o\u00f9 j\u2019ai particip\u00e9 \u00e0 l\u2019ouverture et au d\u00e9veloppement de plusieurs \u00e9tablissements, j\u2019ai d\u00e9cid\u00e9 de mettre mon expertise au service des entreprises en tant que consultante. \ud83c\udfaf Ma mission : accompagner les marques dans leurs besoins, de la…","metas":{"_freelancer_featured":"","_freelancer_location":{"251":"France"},"_freelancer_attached_user":"","_freelancer_expiry_date":"","_freelancer_email":"j.vidal@logphi.fr","_freelancer_phone":"0626481717","_freelancer_min_rate":"550","_freelancer_max_rate":"","_freelancer_founded_date":"1995-04-18","_freelancer_job_title":"Marketing Strat\u00e9gique et Op\u00e9rationnel","_freelancer_category":{"195":"Consultant Marketing"},"_freelancer_tag":[],"_freelancer_english_level":"","_freelancer_map_location":{"address":"","latitude":"","longitude":""},"_freelancer_show_profile":"show","_freelancer_gallery":{"12877":"https:\/\/joinsensei.co\/wp-content\/uploads\/2024\/07\/1721909385468.jpeg"},"_freelancer_video_url":"","_freelancer_education":[{"title":"Marketing Digital","academy":"Toulouse Business School","year":"2019","description":""},{"title":"Growth hacking & IA","academy":"Mantra School","year":"2024"}],"_freelancer_experience":[{"title":"Consultante F&B & Hospitality - Strat\u00e9gie de marque & Activation - Freelance","start_date":"Janvier 2025","end_date":"","company":"Depur Exp\u00e9riences","description":"R\u00e9alisation d\u2019\u00e9tudes de march\u00e9, \u00e9tudes de potentiel, business plans et due diligence\r\nConceptualisation (positionnement, design, offre, ...) et d\u00e9ployabilit\u00e9 (macrozoning) pour cr\u00e9er un lieu remarquable, performant et durable\r\nPilotage projet 360\u00b0 pour garantir les timings & respect des guidelines, suivi de la performance"},{"title":"Maketing Manager - Freelance","start_date":"Janvier 2025","end_date":"","company":"Fullwhere","description":""},{"title":"Responsable Marketing - CDI","start_date":"Mai 2024","end_date":"D\u00e9cembre 2024","company":"Terlia","description":"Responsable du marketing, de la communication et de l'exp\u00e9rience client pour quatre h\u00f4tels de renom (Maison Br\u00e9guet, H\u00f4tel du Minist\u00e8re, H\u00f4tel de S\u00e8ze, Bastille Sp\u00e9ria), avec pour mission d'assurer leur rentabilit\u00e9 et leur rayonnement.\r\n\r\nConception et d\u00e9ploiement de strat\u00e9gies commerciales et de communication cibl\u00e9es pour maximiser la visibilit\u00e9 et la performance financi\u00e8re des h\u00f4tels.\r\nD\u00e9veloppement de partenariats commerciaux strat\u00e9giques et gestion de la satisfaction client, avec un accent sur la fid\u00e9lisation via une exp\u00e9rience client optimis\u00e9e (CRM).\r\nPilotage des relations presse et influence (en coordination avec une agence) pour renforcer l\u2019image de marque.\r\n\u00c9laboration de la strat\u00e9gie digitale : SEO, SEA, Metasearch, sponsorisation sur les r\u00e9seaux sociaux et rebranding des sites, en collaboration avec une agence.\r\nContribution active au d\u00e9veloppement de l'H\u00f4tel La Fondation, avec une approche int\u00e9gr\u00e9e des besoins en branding et en exp\u00e9rience client."},{"title":"Cheffe de groupe marketing - CDI","start_date":"Mai 2022","end_date":"Mai 2024","company":"Groupe Bertrand","description":"Responsable du marketing et de l\u2019exp\u00e9rience client pour un portefeuille de 21 \u00e9tablissements embl\u00e9matiques (Brasserie LIPP, Le Procope, Bofinger, La Coupole, etc.) au sein du Groupe Bertrand, avec pour objectif de renforcer leur visibilit\u00e9, leur attractivit\u00e9 et leur performance.\r\n\r\nConception et d\u00e9ploiement de strat\u00e9gies marketing personnalis\u00e9es pour chaque \u00e9tablissement, alliant branding unique et impact commercial.\r\nSupervision des ouvertures et r\u00e9novations, incluant l\u2019exp\u00e9rience client, le branding, la strat\u00e9gie F&B et la communication pr\u00e9\/post-lancement.\r\nCr\u00e9ation et mise en place de cartes F&B (2 \u00e0 4 par an pour chaque restaurant) en coordination avec les chefs et les \u00e9quipes internes, pour offrir une exp\u00e9rience culinaire diversifi\u00e9e et en ad\u00e9quation avec chaque concept.\r\nD\u00e9veloppement d\u2019\u00e9v\u00e9nements et de partenariats exclusifs pour enrichir l\u2019image de marque et fid\u00e9liser la client\u00e8le.\r\nPilotage de la strat\u00e9gie de presse, d\u2019influence et digitale pour maximiser la notori\u00e9t\u00e9 de chaque \u00e9tablissement sur des canaux vari\u00e9s.\r\nManagement d\u2019une \u00e9quipe de 5 personnes, en assurant la coh\u00e9rence des initiatives et la synergie au sein des op\u00e9rations marketing.\r\nResponsable du budget marketing de la division (250K\u20ac en 2023), avec une approche ROIste pour chaque initiative."},{"title":"Responsable Marketing - CDI","start_date":"Novembre 2021","end_date":"Mai 2022","company":"Groupe Bertrand","description":"Responsable du marketing et de l\u2019exp\u00e9rience client pour un portefeuille de 21 restaurants et brasseries embl\u00e9matiques (Brasserie LIPP, Le Procope, Bofinger, La Coupole, Au Pied de Cochon, Polpo, Flora Danica, L'\u00cele, etc.), avec pour mission de maximiser leur attractivit\u00e9 et leur performance.\r\n\r\nCo-cr\u00e9ation et gestion de plans marketing sur mesure pour renforcer la notori\u00e9t\u00e9 et l\u2019attrait de chaque \u00e9tablissement.\r\nD\u00e9finition et pilotage de la strat\u00e9gie digitale, incluant la cr\u00e9ation de contenus de marque, l\u2019acquisition de trafic, la gestion des r\u00e9seaux sociaux (en partenariat avec deux agences) et les services de livraison.\r\n\u00c9laboration des offres F&B et supervision de l\u2019exp\u00e9rience client pour garantir une qualit\u00e9 et une coh\u00e9rence optimale dans chaque restaurant.\r\nOrganisation et suivi d\u2019\u00e9v\u00e9nements et de partenariats exclusifs pour chaque concept afin de dynamiser la marque et de fid\u00e9liser la client\u00e8le.\r\nGestion des relations presse, incluant la r\u00e9daction et diffusion de communiqu\u00e9s de presse et dossiers, et la coordination avec journalistes et influenceurs (en lien avec deux agences).\r\nManagement d\u2019une \u00e9quipe de 2 personnes pour assurer la coh\u00e9sion et l'efficacit\u00e9 des initiatives marketing."},{"title":"Cheffe de projets marketing","start_date":"Mars 2020","end_date":"Novembre 2021","company":"Groupe Bertrand","description":"En charge de la strat\u00e9gie marketing et de l'exp\u00e9rience client pour un portefeuille de 10 restaurants (Polpo, L'\u00cele, Flora Danica, Quai Ouest, Brasserie Auteuil, etc.), avec pour mission de maximiser leur attractivit\u00e9 et leur performance.\r\n\r\nConception des offres F&B et gestion op\u00e9rationnelle de l\u2019exp\u00e9rience client pour garantir une coh\u00e9rence de marque et une qualit\u00e9 \u00e9lev\u00e9e.\r\nMise en \u0153uvre des partenariats strat\u00e9giques pour renforcer l'image de chaque \u00e9tablissement.\r\nEx\u00e9cution de la strat\u00e9gie digitale : cr\u00e9ation de contenus de marque, gestion des r\u00e9seaux sociaux, services de livraison, SEO et optimisation des r\u00e9servations.\r\nCoordination et suivi des demandes op\u00e9rationnelles pour r\u00e9pondre aux besoins sp\u00e9cifiques de chaque restaurant.\r\nAnalyse des tendances du march\u00e9, suivi des KPI, r\u00e9alisation de benchmarks et sessions de brainstorming pour ajuster et anticiper les besoins du secteur."}],"_freelancer_award":"","_freelancer_skill":[{"title":"Marketing","percentage":""},{"title":"Automatisation du marketing","percentage":""},{"title":"Acquisitions de client","percentage":""},{"title":"Gestion de la relation client (CRM)","percentage":""},{"title":"Adaptabilit\u00e9","percentage":""},{"title":"Esprit d'\u00e9quipe","percentage":""},{"title":"Multitudes de projets en simultan\u00e9","percentage":""},{"title":"Ev\u00e9nementiel","percentage":""},{"title":"Strat\u00e9gie Digitale","percentage":""},{"title":"Relations presse et influence","percentage":""},{"title":"Strat\u00e9gie de marque - Branding","percentage":""},{"title":"Etude de march\u00e9 \/ potentiel","percentage":""},{"title":"Business plan","percentage":""},{"title":"Strat\u00e9gie marketing","percentage":""},{"title":"Conceptualisation de lieux F&B - Hospitality"}],"_freelancer_faq":"","_freelancer_logo":"https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-150x150.jpg"},"uagb_featured_image_src":{"full":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg.jpg",1578,2476,false],"thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-150x150.jpg",150,150,true],"medium":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-191x300.jpg",191,300,true],"medium_large":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-768x1205.jpg",660,1036,true],"large":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-653x1024.jpg",653,1024,true],"1536x1536":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-979x1536.jpg",979,1536,true],"2048x2048":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-1305x2048.jpg",1305,2048,true],"qubely_landscape":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg.jpg",478,750,false],"qubely_portrait":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg.jpg",204,320,false],"qubely_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg.jpg",64,100,false],"freeio-listing-grid":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-495x370.jpg",495,370,true],"freeio-gallery":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-950x500.jpg",950,500,true],"woocommerce_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-600x941.jpg",600,941,true],"woocommerce_gallery_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2025\/04\/IMG_4268_jpg-410x410.jpg",410,410,true]},"uagb_author_info":{"display_name":"Sensei","author_link":"https:\/\/joinsensei.co\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"\u2728 Consultante freelance en strat\u00e9gie de marque & communication \u2728 Apr\u00e8s plus de 5 ans d\u2019exp\u00e9rience en h\u00f4tellerie-restauration, o\u00f9 j\u2019ai particip\u00e9 \u00e0 l\u2019ouverture et au d\u00e9veloppement de plusieurs \u00e9tablissements, j\u2019ai d\u00e9cid\u00e9 de mettre mon expertise au service des entreprises en tant que consultante. \ud83c\udfaf Ma mission : accompagner les marques dans leurs besoins, de la…","_links":{"self":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/freelancer\/12431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/freelancer"}],"about":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/types\/freelancer"}],"replies":[{"embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/comments?post=12431"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/media\/12879"}],"wp:attachment":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/media?parent=12431"}],"wp:term":[{"taxonomy":"location","embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/location?post=12431"},{"taxonomy":"freelancer_category","embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/freelancer_category?post=12431"},{"taxonomy":"freelancer_tag","embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/freelancer_tag?post=12431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}