Experte digitale, j’ai forg\u00e9 mon expertise au cours des 5 derni\u00e8res ann\u00e9es en construisant la strat\u00e9gie d’expansion digitale en Europe pour un groupe international du secteur du Luxe, de l’H\u00f4tellerie et de la Cosm\u00e9tique.<\/p>\n
Pilotant des projets digitaux \u00e0 360\u00b0 traitant des th\u00e8mes suivants:
\n-Strat\u00e9gie CRM (lead g\u00e9n\u00e9ration, fid\u00e9lisation, marketing automation)
\n-UX&UI design (optimisation de l’exp\u00e9rience client online)
\n-Strat\u00e9gie Marketing Digital (SEA, SEO, Plan de lancement produit)
\n-Developpement du r\u00e9seau e-retailers (Pure players, Marketplaces)
\n-Visibilit\u00e9 online & acquisition clients (Collaborations Hotel 5*: Mandarin Oriental, le Meurice, Le Crans)
\n-Digital Training en interne pour les \u00e9quipes retail
\n-Cr\u00e9ation de contenu marketing (newsletter, social media, banni\u00e8res)
\n-Exp\u00e9rience client Omnicannal retail
\n-Marketing d’influence (Voyages Experientiels KOLs et Campagnes M\u00e9dias)
\n-Marketing d’affiliation<\/p>\n
\ud83d\udcbb Mon expertise se concentre sur la transformation digitale et la croissance e-commerce. Convertissant les datas en id\u00e9es tangibles, il en ressort des campagnes marketing plus performantes, la d\u00e9finition d’un produit\/service centr\u00e9 sur le client et des opportunit\u00e9s de d\u00e9veloppement.<\/p>\n
\ud83c\udf77 Passionn\u00e9e par la gastronomie et l’oenologie, je suis certifi\u00e9e WSET 2 & 3 (Wine And Spirit Education Trust).<\/p>\n
\ud83d\ude80 Dans l’\u00e8re incontournable de la transformation digitale, je m’engage \u00e0 en faire un levier de croissance pour vos projets.<\/p>\n
\ud83d\udce9 Contactez-moi et je serai ravie de pouvoir \u00e9changer avec vous sur vos projets digitaux.<\/p>\n","protected":false},"featured_media":11939,"comment_status":"open","ping_status":"closed","template":"","location":[251],"freelancer_category":[193],"freelancer_tag":[],"class_list":["post-11938","freelancer","type-freelancer","status-publish","has-post-thumbnail","hentry","location-france","freelancer_category-marketing-fr"],"acf":[],"qubely_featured_image_url":{"full":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"landscape":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"portraits":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",320,320,false],"thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-150x150.png",150,150,true],"medium":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-300x300.png",300,300,true],"medium_large":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"large":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"1536x1536":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"2048x2048":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"qubely_landscape":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"qubely_portrait":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",320,320,false],"qubely_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",100,100,false],"freeio-listing-grid":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-495x370.png",495,370,true],"freeio-gallery":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-600x500.png",600,500,true],"woocommerce_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-300x300.png",300,300,true],"woocommerce_single":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"woocommerce_gallery_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-410x410.png",410,410,true]},"qubely_author":{"display_name":"Mascha","author_link":"https:\/\/joinsensei.co\/en\/author\/"},"qubely_comment":0,"qubely_category":" France<\/a>","qubely_excerpt":"Experte digitale, j’ai forg\u00e9 mon expertise au cours des 5 derni\u00e8res ann\u00e9es en construisant la strat\u00e9gie d’expansion digitale en Europe pour un groupe international du secteur du Luxe, de l’H\u00f4tellerie et de la Cosm\u00e9tique. Pilotant des projets digitaux \u00e0 360\u00b0 traitant des th\u00e8mes suivants: -Strat\u00e9gie CRM (lead g\u00e9n\u00e9ration, fid\u00e9lisation, marketing automation) -UX&UI design (optimisation de…","metas":{"_freelancer_featured":"","_freelancer_location":{"251":"France"},"_freelancer_attached_user":"","_freelancer_expiry_date":"","_freelancer_email":"julie.mascha@gmail.com","_freelancer_phone":"0672462162","_freelancer_min_rate":"450","_freelancer_max_rate":"","_freelancer_founded_date":"","_freelancer_job_title":"Consultante E-commerce & Strat\u00e9gie Digitale","_freelancer_category":{"193":"Marketing"},"_freelancer_tag":[],"_freelancer_english_level":"","_freelancer_map_location":{"address":"","latitude":"","longitude":""},"_freelancer_show_profile":"show","_freelancer_gallery":"","_freelancer_video_url":"","_freelancer_education":[{"title":"Msc Digital Marketing","academy":"Skema Business School","year":"2017","description":"Digital Marketing Strategy, Risk Analysis, Project management, Social Media, Photoshop, Google Certification (97%)"},{"title":"Msc International Management and Business Development","academy":"Funda\u00e7ao Dom Cabral","year":"2018","description":"Business Game, Start up simulation, Niche Business, Communication in emerging societies, Consumer behavior, Business development"},{"title":"Master Global Business Management","academy":"North Carolina State University","year":"2016","description":"Project management, International negotiation, International business, Corporate Finance"}],"_freelancer_experience":[{"title":"Charg\u00e9e de Marketing Retail - Decl\u00e9or & Carita","start_date":"2017","end_date":"2017","company":"L'Or\u00e9al","description":"\u2022 Gestion et application du plan marketing retail\r\n\u2022 Valorisation de Decl\u00e9or sur des salons professionnels\r\n\u2022 Optimisation du plan de communication en coordination avec l\u2019\u00e9quipe digitale\r\n\ud83c\udfc6Finaliste du Business game 2017- organis\u00e9 par la divison professionelle de l'Or\u00e9al"},{"title":"Omnichannel Specialist - Europe","start_date":"2019","end_date":"2019","company":"Valmont Group","description":"D\u00e9veloppement d'une solution omnicanale pour collecter des donn\u00e9es en point de vente (projet de 8 mois)\r\n\u2022 Gestion interne du projet : coordination avec les d\u00e9partements financiers, commerciaux et marketing\r\n\u2022 Transformation de l'exp\u00e9rience client en magasin\r\n\u2022 D\u00e9veloppement d'une strat\u00e9gie marketing omnicanale\r\n\u2022 Cr\u00e9ation d'une base de donn\u00e9es globale en Europe entre lamaisonvalmont.com et les magasins"},{"title":"E-commerce Manager - Europe","start_date":"2019","end_date":"2021","company":"Valmont Group","description":"Objectif: d\u00e9velopper le canal e-commerce Valmont en Europe (D2C et B2C)\r\n\u2022 Optimisation de l'UX et l'UI sur la e-boutique europ\u00e9enne\r\n\u2022 Gestion de la strat\u00e9gie D2C, du plan de communication et du plan digital marketing \r\n\u2022 D\u00e9veloppement et soutien du r\u00e9seau de e-retailers (Harrods, 24S, Harvey Nichols)\r\n\u2022 \u00c9laboration de la strat\u00e9gie SEA (Advertising Analytics)\r\n\u2022 Gestion de projets digitaux : PIM, DAM, Fragrance Profiler, Solution clienteling \r\n\ud83c\udfaf Augmentation de 120 % du chiffre d'affaires de la e-boutique (en un an)"},{"title":"Digital Marketing & CRM Manager - Europe","start_date":"2021","end_date":"2023","company":"Valmont Group","description":"\u2022 D\u00e9veloppement d'une exp\u00e9rience client 360\u00ba : campagnes de g\u00e9n\u00e9ration de leads, marketing automation, programme de fid\u00e9lit\u00e9\r\n\u2022 Am\u00e9lioration continue de l'UX -> Campagnes de test A\/B (Website Analytics)\r\n\u2022 Suivi des programmes d'affiliation et des investissements SEA (Advertising Analytics)\r\n\u2022 Optimisation de la visibilit\u00e9 en ligne & acquisition clients pour les h\u00f4tels 5* partenaires: Mandarin Oriental, le Meurice, Le Crans\r\n\u2022 D\u00e9finition de la strat\u00e9gie de lancement de produits - approche \"out of the box\" avec objectifs chiffr\u00e9s\r\n\u2022 D\u00e9veloppement du plan d'activation CRM (Email Marketing Analytics)\r\n\ud83c\udfaf Augmentation de la base de donn\u00e9es de 700 % en un an"}],"_freelancer_award":[{"title":"Wine & Spirit Education Trust 2","year":"2024"}],"_freelancer_skill":[{"title":"Strat\u00e9gie Digitale","percentage":""},{"title":"Marketing d'influence & r\u00e9seaux sociaux","percentage":""},{"title":"Customer Relationship Management (CRM)","percentage":""},{"title":"Management de Projet","percentage":""},{"title":"Marketing Digital","percentage":""},{"title":"E-commerce","percentage":""},{"title":"Social Advertising"}],"_freelancer_faq":"","_freelancer_logo":"https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-150x150.png"},"uagb_featured_image_src":{"full":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-150x150.png",150,150,true],"medium":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-300x300.png",300,300,true],"medium_large":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"large":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"1536x1536":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"2048x2048":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"qubely_landscape":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"qubely_portrait":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",320,320,false],"qubely_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",100,100,false],"freeio-listing-grid":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-495x370.png",495,370,true],"freeio-gallery":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-600x500.png",600,500,true],"woocommerce_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-300x300.png",300,300,true],"woocommerce_single":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1.png",600,600,false],"woocommerce_gallery_thumbnail":["https:\/\/joinsensei.co\/wp-content\/uploads\/wp-freeio-uploads\/_freelancer_featured_image\/2024\/04\/Design-sans-titre-1-410x410.png",410,410,true]},"uagb_author_info":{"display_name":"Mascha","author_link":"https:\/\/joinsensei.co\/en\/author\/"},"uagb_comment_info":0,"uagb_excerpt":"Experte digitale, j’ai forg\u00e9 mon expertise au cours des 5 derni\u00e8res ann\u00e9es en construisant la strat\u00e9gie d’expansion digitale en Europe pour un groupe international du secteur du Luxe, de l’H\u00f4tellerie et de la Cosm\u00e9tique. Pilotant des projets digitaux \u00e0 360\u00b0 traitant des th\u00e8mes suivants: -Strat\u00e9gie CRM (lead g\u00e9n\u00e9ration, fid\u00e9lisation, marketing automation) -UX&UI design (optimisation de…","_links":{"self":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/freelancer\/11938","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/freelancer"}],"about":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/types\/freelancer"}],"replies":[{"embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/comments?post=11938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/media\/11939"}],"wp:attachment":[{"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/media?parent=11938"}],"wp:term":[{"taxonomy":"location","embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/location?post=11938"},{"taxonomy":"freelancer_category","embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/freelancer_category?post=11938"},{"taxonomy":"freelancer_tag","embeddable":true,"href":"https:\/\/joinsensei.co\/en\/wp-json\/wp\/v2\/freelancer_tag?post=11938"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}